Audi Design Foundation, research

Looking at the issues in South Africa, one of the main problems is Aids. More people are affected by Aids in South Africa than in any other country and the problem is not improving due to the lack of sex education in the poor areas. I'd like to explore the option of creating an ad campaign for aids awareness which can be understood by both educated and uneducated/illiterate people.
Below is a really shocking, french Aids awareness ad. It successfully 'makes my skin crawl'.

(design company unknown)

Below is a completely different approach to encourage safe sex, it is both humorous and memorable.