Epson brief research

This technique would be really effective for billboard advertising if the images used were appropriate to communicate 'exceed your vision'.



Reference: www.woostercollective.com/2009/12/roa_creates_a_giant_lanticular_in_london.html

I really am drawn to the idea of implementing an optical illusion into resolving this brief. It will give an opportunity for vibrant colours and will directly lend itself to the slogan 'exceed your vision'. The below images were found on google images.



The below image is a really clever way of reflecting the strapline "Exceed your vision". The coincidence is that there is a Epson logo on a building in the background, perfect :)

These images were found on flickr, I thought they all have a quality which communicates "exceeding vision".