Seven deadly sins

These adverts are really clever in their simplicity and the dry sense of humour used makes them effective.



I've decided to focus on using the sweets as there own medium to create posters rather than designing packaging for sweets. In the below posters for Cadburys, Andy Stone has used sweets really successfully to communicate fun and humour in a simple way... I hope to create a set of posters for the seven deadly sins with a similar simplicity and humour.

For the seven deadly sins brief I have decided to use pick 'n mix sweets as a tool to represent the sins. A set of packages to contain the 'sinful' sweets will be designed. I am now considering the packaging for the sweets, these packaging solutions all have really nice aesthetics and considered design which has made them successful.

Designed by students in Package Design BFA who are studying at the Fashion Institute of Technology in New York:


(http://lovelypackage.com/category/food/page/13/)

Designed by Campbell Hay:



Designed by Landers Miller:

Designed by Peter Gregson:


Designed by Mind Design:


Designed by Struck:

http://www.thedieline.com/blog/2009/11/ecolean-packaging.html :


Denise Franke:


Ashlea O’Neill:
Joao Ricardo Machado: